tag:blogger.com,1999:blog-18831989.post5730583575327683320..comments2023-10-10T15:23:29.790+02:00Comments on Peter Bryer: Mobile Foresight: Book Review: “How the mighty fall.” Read it and weep.Peter Bryer: Mobile Foresighterhttp://www.blogger.com/profile/04642319905136634220noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18831989.post-73685310872505078522011-09-13T14:32:02.029+02:002011-09-13T14:32:02.029+02:00I guess one factor that occurs pretty frequently i...I guess one factor that occurs pretty frequently in these cases is that competition comes from an unexpected source and the company is not equipped to resist. You can see that in one sense in the Zenith case and in another with IBM in the 80s or Nokia in the last few years. It is, perhaps, inevitable, that companies focus too much attention on their current nearest competitors and not enough on emerging threats.<br /><br />It also strikes me that market analysts play a role here. Imo they have a tendency to extrapolate the present into the future and call that a prediction (sweeping generalization, but hey). Eg, I recall that during the RAZR era it was widely asserted by analysts that Motorola would continue to be a major player just because, well, it currently was. Yet the fact that Motorola would be in serious trouble once the RAZR reached the end of its shelf-life was really quite obvious. Point being that this kind of future-will-be-like-the-present-but-more-so thinking will support complacency amongst those who are currently ahead.Michaelnoreply@blogger.com