Is Google about to make a serious push into the high-end smartphone and tablet business with amazing new devices? Will they alienate some of their best Open Handset Partners with direct competition? After a series of dull years, 2013 could turn out to be interesting for the smartphone biz.
Frankly, It doesn't make too much sense to me: Google would push deeper into a low-margin business from a high margin business. That's business development in reverse. Sure, they've had the Nexus-line of handsets. But those were more like technology demos made by OEM partners. But if Google starts using its Motorola skill set to challenge Apple at the high-end of the smartphone and tablet market, perhaps as an attempt to get an early jump into mobile finance, the ramifications across the handset industry could be exciting. Perhaps it would push more OEMs and operators towards Windows Phone or Firefox OS.
So, are Google "X Phones" really in the works as is being reported? will Google release in-house designed, high-end devices to shake up the market. I'm not sure. But I do have some bad news for Google: the xphone has already been done. It's an unbelievable product out of Germany.
I've tried myself to find this device, but supplies do seem to be limited. Perhaps you'll find an xphone under the tree in the coming days. So, good luck with that and happy holidays!
PLEASE NOTE: The video is in German, but you'll get the picture.