Friday, May 16, 2014

The Mini Mi? NO! It's Mi to the MAX. The Mi Pad $240 tablet. I'm telling you, it won't be easy beating Mi, so remember Mi name.

Get to know Mi. And companies like Mi. They are the danger. Good devices, good prices, new pronounceable branding tactics. They have the chemistry in place to change the market for good. Get ready. We are entering the next stage of the wireless business cycle. It's here. It's now. Work with it. Look for opportunities in adjacent markets. Content, services, the connection of things.

So, please do check out the new Xiaomi Mi Pad (Gigaom story), a very decently spec'd up tablet from the Chinese vendor. The Mi Pad has a 7.9-inch screen with 2,048-by-1,536 pixels, runs on an Nvidia Tegra K1 2.2 processor, has 2GB of RAM, an 8-megapixel rear camera, a 5-megapixel front camera, and a microSD slot. All this for $240 for the 16GB version. The tablet will be available in China this summer and I suspect other markets could follow.

Xiaomi (sort of pronounced “show me”) isn't a company looking to scrape some barnacles off of the side of the market. They are aiming for the top. Xiaomi's CEO, Lei Ju, said they “hope to put pressure on Apple.” Xiaomi is a company talking about bringing quality $50 smartphones to the masses. This is a company that is working its way global by spreading out across Asia.

So Apple, Microsoft, Samsung, Sony, others, please do remember Mi name.

No, you haven't heard the last of Mi.

The $240 quality-spec'd Mi tablet. Device prices are coming down, and a receding tide lowers prices for everyone.

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