Watch out for red herrings. Beware of excuses.
Reports are coming in from both Microsoft execs and suppliers that Surface sales are coming in far below expectations. In fact, some rumors have it that Surface volumes could be almost half of the company's original expectations going into the end of 2012.
So, what are we hearing? The typical industry newspeak platitudes and the classic slow-start excuses: "there are component issues, supplier troubles, sales channel limitations, encouraging levels of early interest, it's really only meant to be an early adopter device, we're creating pent-up demand, steady as she goes..." Oh yes, supplies are limited so order now, max two per household, must be over 18 to order.
And just wait until the next version!
To be fair, Surface has only been on the market for two weeks, but as I speculated after release, Microsoft's Surface tablet was overpriced and under app'd at start. Given the risk to consumers, expect pricing trims and free accessory throw-ins.
Microsoft's Steve Ballmer "We've had a modest start because Surface is only
available on our online retail sites and a few Microsoft stores in the United States."
Yes, you heard it right!
The product is so good that supplies are limited, so order NOW!!