Friday, November 16, 2012

Tongue in cheek: Get your market timing right or you could be history

The business world can be so medieval.

So, an idea clicks in your head. You get to work. Yes, you're an innovator. A real visionary well ahead of your time. You have concepts and even near-working prototypes of products and services long before your competition. Sorry. Take a number and get in line. You're missing one key ingredient.

Woody Allen said that 80% of success is showing up. I would add that showing up at the right time greatly increases your odds. History is full of sad stories of missed opportunities. We've learned over and over that being first to a market that isn't quite ripe is a recipe for failure.

Here's to hoping you get your timing right and your good ideas don't simply get shelved. After all, you don't want your company to be history. ROLL THE TAPE:

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