Wednesday, April 03, 2013

Game of Phones. The smartphone converges with the game console? There's Steam behind such a scenario. And soon the graphics power too says NVIDIA.


KEY MOBILE TRENDS: games, developers, app stores, mobile home/living room convergence

Nintendo, Sony, Microsoft, EA, Nokia, Samsung, Apple: here's a SWOT exercise for you to do. Picture the game console becoming another victim of the smartphone black hole event horizon: an industry that gets sucked in and merges with the smartphone singularity. There is no chance of escape, so go with the flow.

For most types of family gaming, the pieces are coming together for this scenario. There's the computing power in the latest flagships. There's the living-room connectivity such as Mobile High-Definition Link to support full high def video and 7.1s sound output. There are the software players such as Valve which is enabling Steam on mobile platforms. And, now, according to NVIDIA, mobile graphics power will soon outperform the current generation of game consoles, namely PS3 and Xbox 360.

For the smartphone players, it's time to think about the opportunities for developers and app stores in this scenario. The opportunities for accessories and co-branding. And the partnerships to bring it all home.

Tony Tamasi, NVIDIA Senior VP of Content & Technology: “The PS3 and Xbox 360 are barely more powerful than mobile devices... The next click of mobile phones will outperform [them].”

Power, up. Mobile graphics power grows at an amazing pace.

graph from NVIDIA via

Mobile Steam. For Valve, mobile doesn't fall on deaf ears.

For those looking to network with Chinese mobile players and understand the market: the kind producers of the Global Mobile Internet Conference 2013 and the extended "G-Trip" contacted me to share a 25% discount code with any readers who might wish to attend. You can register your attendance at and paste in the following code into the "discount code" section: GMIC-VQ9596MT

GWIC 2013. Be there. And see Tiananmen Square.


MIchael said...

This is impressive, but I do wonder if the real revolution in mobile gaming (and in gaming as a whole) is not going to be Google Glass and augmented reality.

Existing mobile gaming has, with a few exceptions, been simply console/desktop gaming scaled down. There hasn't been much that exploited the unique qualities of mobile. I mean games such that you could say "This wouldn't be possible on a console, just couldn't be done".

One can imagine that Glass will deliver exactly that - games in which the virtual and real worlds overlap, which are effectively a new form of entertainment (and which will inevitably give rise to a string of newspaper editorials and speeches in Parliament denouncing them as a threat to civilization).

Peter Bryer: Mobile Foresighter said...

It will be interesting to see if users go for augmented reality games.

I remember this fun video from HP five years back: