At what point does the hype deliver? I've been hearing talk about mobile healthcare and well-being for more than a decade. And it makes perfect sense. Nearly 100% of the populations of most developed market are connected 100% of the time. Sensors of all sorts are cheap and getting cheaper. The enablers are in place. So, what happens now?
I came across an AT&T press release about the creation of an executive position called “Chief Medical Information Officer.” The title is being filled by a physician with an MBA named Dr. Geeta Nayyar who will guide AT&T's “ForHealth” venture.
Note that Sprint recently appointed a “chief healthcare executive” to create a strategy for that operator’s health venture. As telecommunications has become an integral part of the healthcare infratructure, operators are positioning themselves to become more than a bit pipe. The potential for value-added services is certainly somewhere for some player.
As hardware and services become more commoditized, all mobile players should now ask themselves, do we need a top-level CMO (Chief Medical Officer)? Should all handset vendors have a central role for mobile health ventures, looking at the new opportunities along with the regulatory aspects of that market? Should infra vendors feel for their place in well-being? Are the APIs looking good to enable a new market?
So, is it time to get well soon?
AT&T Press Release >>
Mobile healthcare. Is it now the real McCoy?
"DiabetesManager:" keeping subscribers connected to life.
1 comment:
Well, this would certainly raise the bar for quality in mobile hardware and software. Perhaps they could add a "downloader is still alive" count to the ratings on Android Market.
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