Friday, December 30, 2011

Tongue in cheek: After a long history, is the BoGo a thing of the past or is it coming back?

It was a hit-or-miss marketing strategy: buy one, get one.

Yup, the BoGo was certainly a powerful marketing tool used so often by American wireless operators to catch the attention of potential subscribers. Or entire families. And how feature phones did rain down upon civilization.

But as average selling prices went up and certain handsets began getting more and more of the operator subsidies, the two-for one offers of desirable handsets seemed to elude consumers.

But now as the U.S. races past the 50% smartphone penetration rate, it could be that BoGo´s are making a comeback.

So, this would be a good opportunity to see where it all began:

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