Thursday, June 14, 2012

Moodvertising. Microsoft’s idea of serving mood-customized ads.

via PSFK >>

Interesting idea if they can make it fly.

So, companies are really getting to know us know. What we search for. Who we write. Where we are. And now, it appears, how we feel. Put this altogether and it creates an interesting formula for targeted advertising.

Microsoft has patented the idea of serving up mood-related ads to users. By combining information about historic online activities together the user’s current attitude, presumably based on data gathered from sensors such as Microsoft’s Kinect or a smartphone’s microphone, in theory advertisers can address very immediate needs.

Whether this sort of behavior fusion collection is a positive or simply creepy is a matter of opinion. But the fact is it can be done.

For game makers or broadcasters, the potential to target advertisements down to specific individual moods could feel rather satisfying.

Perfect time for a Frosted Flakes ad?

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