Tongue in cheek of the week: Thinking bigger. Product managers must use all the utensils at their disposal to make their point.

For a product manager who works with a team of designers and engineers, it's not always easy to cut to the chase. Getting the product specs right takes many meetings and the right mix of diplomacy, demands, and understanding. You'll come across a few forks in the road, but in the end you'll be all set. ROLL THE TAPE: