Monday, October 17, 2011

QR codes are getting big. Literally. They are going you-can-see-them-from-space large.


QR codes and its mobile barcode cousins are popping up all over the place these days: on billboards and cereal boxes, on soda cans and window displays. And now it seems that the use of QR codes has gone through the roof. Or at least on it.

A public relations firm called Phillips & Company has introduced service they call "Blue Marble" by which they will QR-code enable the rooftop of a building. So, as you can see from the picture below, a ginormous QR code is printed onto the top of building.

Why in the world would you want a huge QR code on the top of your building? The idea seems to be that you can maximize your company's exposure on map services offering satellite images, such as Google Earth and Google Maps. Consumers who happen to come across the QR code while using Google Earth using a PC could then take a snapshot of the code.

The starting cost for the service is $8500, plus some recurring service fees. I think it's fair to say that the cost is through the roof too. For $25, couldn't they hire some kids to spray paint the company's URL up there?

Note: don't try this at home. Patent is pending.

Assessment: neutral to silly.

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