Friday, March 29, 2013

Is the home the next big mobile ecosystem? Samsung experience stores within BestBuy could cross Samsung white goods with Samsung CE products. Totally!

How can other smartphone vendors counter such potential?


KEY MOBILE TRENDS: the mobile home, internet of things, retail

Smartphone vendors, get ready to swing for the fences, because you may need to make a run for home.

It's happening. White goods working together with smart phones. This is what partnerships between Ericsson & Electrolux and Nokia & Whirlpool were supposed to bring about more than 10 years ago. And then fade to black...

...and then slowly back to white, because here we go ago again. Is Samsung the vendor who can really bring it all together now? Washing machines and dryers talking to smartphones? Connected refrigerators which can suggest grocery lists and recipes based on inventory? Samsung dishwashers, televisions, scales, set-top boxes, security cameras, thermostats all working seamlessly together?

The home could be the next ecosystem domain. And now Samsung may be positioning itself to show off its complete solution by opening a series of Samsung experience stores within BestBuy. Stores within stores are nothing new, but Samsung's presence in America's largest electronics retailer could establish a permanent experience exhibit for the vendor, tying it altogether under one roof. (And for BestBuy, this could be a new business model to fight showcasing: become landlords.)

To be clear, Samsung is expected to initially use these in-store experience booths to highlight the Galaxy S 4, but if they are clever, which they sure are, they will be showing off so much more. This could be a great display of solidarity for Samsung and all its units. And a less expensive way to counter Apple's and Microsoft's retail stores.

So, that's the score. LG, Sony, Nokia/Microsoft, others: are you ready to bring it on home?

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