KEY TRENDS: commoditization, 1080p, 5-inch screens
Smartphones keep reaching new lows.
I have friends in Europe who bought unlocked, unsubsidized smartphones in the €80 range with tax. Small screens, little memory, child-like cameras, but brand names. The low-end of the smartphone market is coming down and absorbing feature phone market share.
And the market will keep shifting down. Here is a smartphone from Chinese maker Neo which is being called the “world’s cheapest 1080p smartphone." The Neo N003 has a 5-inch, 1080p display running Android on a quad-core processor and is expected to retail at 899 yuan (€112/$145).
This is a Chinese device for the Chinese market, but devices like this will have trickle down effects across many markets.